A Brainstorming Exercise for Organization Vlogging

As an owner of a very popular vlog, Philip DeFranco has actually made a vlog on how to make a popular vlog.



In summary, DeFranco mentioned (in an entertaining manner of speaking) three important elements of a vlog-

1. Has a theme/themes a vlogger is passionate about;
2. Gives interesting/innovative input;
3. Solicits audience feedback.

All these elements are actually applicable and critical to organizations’ vlogs, too. First, a theme sets the tone for the vlog and the perception of the organization in the vlog audience’s eye. Second, interesting input is the key to identifying with the audience. Jason Calacanis, enabler of the vlogging sensation Mahalo Vlog Idol believes that a great corporate vlog needs to be: a. entertaining, and b. informative, and that the order is important. Lastly, vlog, as a form of social media, needs to be interactive and participatory. Philip DeFranco solicited feedback from other vloggers by promising to publicize the best vlogs; Blendtec invited the audience to tell them what to blend next time. In essence, vloggers need to have ways to ensure viewers that feedback is expected and worthwhile.

So, how about some brainstorming exercise for organization vlogging? It only takes two steps-

1. Name an organization you want to work for (ideally or realistically);
2. Help the organization come up with a theme for a vlog.